Listing your online store’s products and hoping for the best won’t get you very far. Many online businesses struggle with low traffic, cart abandonment, or lack of engagement despite offering great products. In fact, the global cart abandonment rate has been steadily climbing since 2013, reaching 70% in 2023.
To truly succeed, you need strategies that do more than just bring visitors to your store. In this blog, we’ll cover how to increase online sales with:
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10 Expert Strategies to Boost Online Sales
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Streamline your product selection
According to a study by Columbia University, 60% of people stopped at a display featuring 24 varieties of jam, compared to just 40% who stopped at a smaller display of six. However, the real difference came when it was time to buy—30% of those who saw only six jams made a purchase, while only 3% of those presented with 24 jams did the same. This highlights a key principle: fewer choices make decisions easier. For your online store, displaying too many products might draw initial interest but lead to decision fatigue.
If you have a wide selection of products, focus on organising them effectively. Take ColourPop, for example, a cosmetics brand with an estimated revenue of over $50 million. They categorise their products into clear sections—from new arrivals to bestsellers, and from eyeshadows to lip products, skincare to brushes & tools. A clear, streamlined selection like this helps people decide faster and reduces the risk of them abandoning your store altogether.
Chatbot Support
A chatbot is a software tool designed to simulate human conversations through text or voice, and it’s becoming indispensable for businesses. Why? Simply because it works. Chatbots can handle 30% of live chat communications and automate up to 80% of routine tasks, like order tracking or answering FAQs, according to Master of Code. This frees up your team to focus on more complex customer needs while ensuring shoppers get instant assistance.
For instance, another makeup brand named Allure Cosmetics uses an 8-hour chatbot service to recommend products, answer common queries, and promote bundle offers, creating a seamless shopping experience for their customers. Actually, chatbots have been shown to increase sales by an average of 67%, making them a powerful addition to any business strategy. If you haven’t tried chatbots yet, now’s the time to see their impact first-hand.
Customer Reviews
Customer reviews aren’t just a nice touch—they’re a proven sales driver. Studies show that 93% of consumers read reviews before making a purchase, and products with five or more reviews are 270% more likely to be bought than those without. Reviews give potential buyers the confidence they need, offering insights into real experiences and removing doubts about product quality.
For example, the sports brand Hummel features a pinned-note review in the lower left corner of their website. With such a review about fit and comfort, it can help new shoppers feel assured they’re picking the right product for them.
Adding review forms for your customers to your site can be a great way to build trust and transparency. With this, it allows you to generate user feedback, which helps prevent any concerns about fake reviews. Customers can also provide photos or videos alongside their reviews to further enhance authenticity.
The goal is simple: the more your visitors trust the feedback of others, the more likely they are to complete their purchase.
Free Shipping
Around 41% of global online shoppers ditch their carts because of high delivery charges. To prevent this, consider offering free shipping, as 82% of shoppers are more likely to complete a purchase if there is no shipping cost.
Partnering with an affordable logistics provider like Borzo can make this feasible for your business. With Borzo, you can efficiently manage delivery costs, enabling you to provide free shipping without straining your budget.
Aside from budget-friendly services, partnering with Borzo gives your online store access to:
Aside from budget-friendly services, partnering with Borzo gives your online store access to:
- API Integration. Automate order placement by embedding Borzo’s delivery system into your website for hassle-free operations.
- Shopify Integration. Shopify-based businesses can add Borzo’s delivery module directly to their checkout process for streamlined order management.
Try Borzo now and use the code BORZOSAVE20 to get 20% off your first order, up to ₹500!
E-commerce Search Engine Optimisation
If your customers can’t find you, they can’t buy from you. E-commerce Search Engine Optimisation (E-commerce SEO) is how you make your store visible to online shoppers. According to BrightEdge, 68% of all online experiences begin with a search engine, and over 50% of website traffic comes from SEO efforts.
Let Zappos take the lead to teach us all the SEO essentials—fast loading times, mobile-friendly design, and a long list of FAQs for their high-performing keywords. These small adjustments may significantly boost their visibility, attract more shoppers, and increase sales.
Upselling and Cross-selling
Online, upselling could involve suggesting a premium version of a product a customer is viewing, like offering a higher-spec model of a smartphone or an extended warranty. Cross-selling means recommending related items (such as a phone case or tempered glass) when someone adds a phone to their cart.
According to HubSpot, 72% of sales professionals who upsell see 1-30% of their company’s revenue come from it. Similarly, 74% of those who cross-sell report the same percentage of revenue from this strategy. These tactics work because they tap into existing customer interest, encouraging them to spend a little more on something they’ve already shown interest in.
Social Media Engagement
Did you know that 63% of marketers say social media delivers the highest return on investment (ROI) of all marketing channels? It’s no surprise—platforms like Facebook, Instagram, YouTube, and Twitter are brimming with opportunities to boost visibility and drive sales. Here's how you can maximise their potential:
- Facebook. With its billions of users, Facebook is ideal for connecting with a wide audience. Leverage Facebook Live to demonstrate products, host Q&A sessions, or share updates in real time while promoting your online business.
- YouTube. Use video contents for tutorials, product reveals, or even customer testimonials to showcase your brand visually. Starting a YouTube channel for your business allows you to build a stronger connection with your audience.
- Instagram. This visually driven platform works wonders for showing off your product aesthetics. Just make sure to find out the best time to post on Instagram in India to maximise engagement.
- Twitter. Not everyone knows how to use Twitter for business, but this platform is great for sharing news, interacting with customers, and hopping onto trending topics to keep your brand relevant.
Have a look at Wooden Street’s social media game. They consistently update their pages with the latest promos, showcase achievements to build credibility and brand awareness, and even host raffles to engage their customers. It’s a smart mix of engagement and marketing that keeps their audience hooked.
Product Return Policies
92% of consumers surveyed by Invesp stated that if the return policy for products were simple, they would repurchase. This survey makes it clear: customers want simple, hassle-free returns.
A clothing company, UNIQLO India, understands the importance of a customer-friendly return policy. They accept returns for online purchases within 30 days from the date of purchase, as long as the items are unused, unwashed, in their original condition with intact tags, and accompanied by the original bill and payment slip. And with only a 14-day processing time for refunds, this reassures shoppers and encourages them to make their purchases with confidence.
Paid Ads
What makes paid ads so effective? Precision targeting. You can filter audiences based on demographics, interests, behaviours, or even search intent. This means your products are shown to people who are actively looking for them.
Paid advertising offers a 200% ROI, making it a highly effective strategy for boosting visibility and driving conversions. For example, Google Ads lets you leverage keywords to appear at the top of search results, which is especially effective for purchase-ready customers. Meanwhile, platforms like Facebook and Instagram use visual appeal to capture interest through carousel ads, videos, or stories.
Paid ads are flexible. Start small, analyse the performance, and scale what works. The ability to track and optimise campaigns in real-time ensures your budget is spent wisely. If you’re looking to boost sales fast, running paid ads is one of the smartest moves you can make.
Sales Promotions and Discounts
According to DemandSage, 34 of consumers spend around 5 to 10 minutes searching for coupons, and nearly 40% use their smartphones to find discounts while shopping. This shows that people are actively looking for a deal, so offering genuine discounts, like realme store on Amazon can make a significant difference.
But shoppers are smart. Inflated discounts, where prices are raised before being “slashed,” don’t fool anyone and can erode trust. Focus on offering discounts that truly help consumers with their purchasing decisions, not tricking them for your own benefit.
- Flash sales. Customers can grab products at a steep discount for a limited time.
- Bundle deals. Encouraging customers to buy more at a better price, like offering a discount when they purchase related items together.
- Seasonal discounts. These are also effective, especially during peak seasons, such as the end of a season or holiday sales.
The key to using these sales promotion strategies is delivering real value to your customers.
Online Sales Strategy FAQs
Is email marketing still a good strategy?
Absolutely! Email marketing remains one of the most effective ways to boost online sales. It allows you to connect directly with your customers, promote your products, and offer exclusive deals. Studies show that email marketing has an average ROI of 36:1, making it a cost-effective way to drive sales. Focus on crafting personalised, value-driven emails that keep your audience engaged and encourage repeat purchases.
How can personalisation improve online sales?
According to Salesforce, 73% of customers now feel treated as individuals, up from 39% in 2023. This shift shows the growing importance of personalisation in driving sales and loyalty.
However, with this increased demand for personalisation comes a stronger focus on privacy. 71% of customers are more protective of their personal information, meaning businesses must balance personalisation with robust data security.
How does offering multiple payment options boost online sales?
Research by PayPal found that 59% of consumers have abandoned their carts when their preferred payment method was unavailable. Offering a variety of payment options, such as credit cards, mobile wallets, and Buy Now Pay Later (BNPL), ensures a smoother checkout experience, leading to higher conversion rates and reduced cart abandonment.
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