Running a B2B business with traditional methods can be time-consuming, expensive, and inefficient. Cold calls, trade fairs, and manual order processing often lead to delays, miscommunication, and limited scalability. Today, businesses need a smarter way to connect.
Enter B2B online marketplaces—platforms that bring together manufacturers, wholesalers, and distributors under one digital roof. They simplify trade, expand market reach, and cut down operational costs. In fact, India’s B2B e-commerce market is expected to reach $125 billion by 2027, thanks to the rapid adoption of online platforms. With thousands of sellers competing for buyers, these B2B marketplaces offer a structured, transparent way to do business.
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So, which platform should you choose?
We’ve compiled a list of the top 10 B2B examples in India for 2025
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Top 10 B2B Platforms in India
IndiaMART
IndiaMART stands as India’s largest B2B marketplace, connecting 8.2 million suppliers with nearly 206 million buyers across the country. Designed to simplify trade for businesses of all sizes, it offers a seamless digital platform that enhances visibility, credibility, and lead generation.
With a presence in 56+ industries like construction, agriculture, and health care, IndiaMART provides a one-stop solution for suppliers looking to expand their market reach. From small manufacturers to large enterprises, businesses can list their products, manage leads efficiently, and connect with verified buyers like Robust Enterprises.
Madhavi Kadam, the founder of Robust Enterprises, saw a major problem—fibre-reinforced plastic (FRP) toilets were too expensive for rural communities. Determined to make them affordable, she started her business but struggled with offline marketing due to time and societal barriers. With limited funds, she sold her gold jewellery to invest in IndiaMART’s services. Today, she credits 95% of her sales to IndiaMART, saying, “I have been associated with IndiaMART for five years now. And today, 95% of my business happens through IndiaMART only.”
- Key Benefits of Selling on IndiaMART
- Enhanced business visibility. Get discovered by a vast network of buyers.
- Increased brand credibility. Verified listings and reviews build trust.
- Efficient lead management. Advanced tools help track and convert enquiries.
- Artificial intelligence & machine learning integration. Smart search, voice assistants, and data analytics improve the user experience.
- IndiaMART Pricing & Premium Plans
- IndiaMART’s free registration allows businesses to set up a profile, list products, and respond to enquiries—an ideal starting point for SMEs entering the digital marketplace.
- For businesses looking for enhanced exposure, IndiaMART offers a monthly premium plan priced at ₹3,000 (discounted from ₹3,500) and ₹28,000 (discounted from ₹36,000) for the annual premium plan.
To learn more about IndiaMART’s promos, visit IndiaMART Paid Service - MDC.
Amazon Business
Amazon Business is one of India's top B2B marketplaces, offering businesses a streamlined procurement experience with access to a vast supplier network and wide product range like office essentials, IT products to boost your business, and even restaurant supplies from fridges to frying pans—everything at competitive prices.
VIDA, a Canadian real estate company, leveraged Amazon Business to optimise its procurement process, securing essential supplies with ease. This efficiency helped them scale from 100 to nearly 3,000 rental units while keeping costs low.
After securing FDI approval in 2015, Amazon India expanded into the B2B sector, allowing businesses to order in bulk and manage procurement efficiently. Amazon Business is set to expand more across India, providing business-only pricing, multi-user accounts, and tax-exempt purchases. In fact, Amazon’s Global Selling program has helped over 1.5 lakh Indian exporters sell more than 400 million ‘Made in India’ products worldwide. As per the Amazon 2024 Exports Digest, the company is on track to enable $13 billion in cumulative e-commerce exports from India by the end of 2024, with a target of $20 billion by 2025.
- Key Benefits of Selling on Amazon Business
- Bulk and business-only pricing. Access exclusive volume discounts.
- Multi-User Accounts. Allows teams to manage purchasing under one business profile.
- Goods and Services Tax (GTS) Invoice Support. Simplifies tax compliance with GST-inclusive billing.
- Amazon Seller Fees & BenefitsAmazon India offers flexible pricing plans based on the product category and fulfilment method:
- Referral fees. A referral fee, starting at 2%, is charged on each product sold and varies by product category.
- Closing fees. Begins at ₹5, depending on the item price and fulfilment channel.
- Weight-handling fees. If you use Easy Ship or Fulfillment by Amazon (FBA), Amazon will handle the delivery and charge a fee that starts at ₹29 per item, based on the size and delivery distance.
- Other fees. Applicable for specific fulfilment programs or optional services.
New sellers can start selling on Amazon.in and receive benefits worth ₹28,000. For more details on pricing, visit: Amazon Seller Pricing.
Alibaba.com
Alibaba.com, a leading global wholesale platform, connects businesses worldwide with manufacturers, suppliers, and distributors. Founded in 1999 by Jack Ma and a team of 18 entrepreneurs, Alibaba.com has revolutionised B2B e-commerce, making sourcing and procurement seamless, cost-effective, and scalable.
One successful business that benefitted from Alibaba.com is Gurukrupa Gems. Its founder, Janak Suhagiya, started as a polisher in Surat’s diamond industry before launching his own jewellery brand. Recognising the global demand for hip-hop jewellery and lab-grown diamonds, he leveraged Alibaba.com to expand into markets like the U.S., Canada, and Australia, now generating 90% of revenue through exports.
- Key Benefits of Selling on Alibaba
- Bulk sourcing & cost savings. Order in large quantities at competitive prices.
- RFQ (Request for Quotation) system. Get multiple price quotes from sellers.
- Business verification support. Ensure supplier credibility with verified listings.
- Zero commission fees. Businesses can list and sell products without platform commission.
- Alibaba.com Pricing PlansAlibaba offers flexible subscription plans with unlimited product listings and enhanced business support.
- Basic Plan. Unlimited product listings, 10 product showcases, 20 RFQ responses/month, business verification support
- Standard Plan. Unlimited product listings, 20 product showcases, 40 RFQ responses/month, 60-day onboarding support, assigned account manager.
For a custom pricing quote, visit: Alibaba Seller Pricing.
Flipkart Wholesale
Launched in 2020, Flipkart Wholesale is a dedicated B2B platform designed to streamline wholesale trade across India. Since its launch, the platform has grown by 50% in user base and recorded a 90% increase in sales transactions. Flipkart Wholesale supports businesses across fashion, grocery, electronics, and more, making it a reliable partner for large-scale purchasing.
One success story brought by Flipkart Wholesale is Geetank Bajaj, a Delhi-based entrepreneur in women’s clothing. When the 2020 lockdown forced shop closures, his family business, MGM Garments, struggled with declining income. A friend suggested going online, and Gitang registered on Flipkart Wholesale in just 15–20 minutes. With support in product selection, sizing, and advertising, his business sales skyrocketed, reaching ₹3 crore in just three years.
- Key Benefits of Selling on Flipkart Wholesale
- Access to 45+ crore customers. Expand your reach with Flipkart's massive customer base.
- Easy credit for purchases. Buy now, pay later with 7 & 15-day credit options (₹5,000 for grocery, ₹10,000 for fashion).
- One-click seller support. Dedicated support for seamless selling and transactions.
- Flipkart Wholesale Seller FeesThe fees vary based on product category, shipping method, and selling price.
- Fixed fee (closing fee). Based on the seller tier and fulfilment type, supporting platform improvements and seller growth.
- Commission fee. A percentage-based charge applied to the final selling price, consistent across different fulfilment methods.
- Shipping fees. Free shipping for products under 500 grams (local & zonal); calculated based on actual or volumetric weight, whichever is higher.
To access the detailed rate card, sellers must create an account and view it on their seller dashboard. For up-to-date fee details, visit: Flipkart Seller Fees.
JioMart
JioMart is a partnership between Jio Platforms and Reliance Retail, offering a vast range of products beyond groceries, including fashion, household goods, and lifestyle products. With a strong presence in 200+ towns and cities across India, JioMart is an example of B2B e-commerce in India that has rapidly become a preferred shopping destination.
- Key Benefits of Selling on JioMart
- Easy Integration with Reliance’s Ecosystem. Selling on JioMart connects your business to Reliance Fresh, Jio, and other Reliance Retail outlets, creating more growth opportunities.
- Warehouse Services. Store your goods easily with JioMart’s warehouse solutions, ensuring smooth inventory management.
- Brand trust and recognition. In India, Reliance Retail is a reputable and well-known brand, which may be associated with credibility and customer trust.
- JioMart Seller FeesJioMart follows a transparent fee structure, ensuring sellers get value while optimising their profits.
● Commission Fee. 1% to 15%, depending on the product category.
● Fixed Fee. Applied at the item level, based on the transaction value (product price + any additional charges).
○ Up to ₹500 → ₹15
○ ₹501 to ₹1,000 → ₹20
○ Above ₹1,001 → ₹30
● Collection Fee. Currently, 0% of the transaction value.
● Shipping Fee. Based on volumetric or actual weight, whichever is higher.
For more details, visit your JioMart Seller Portal.
TradeIndia
Launched in 1996, TradeIndia is one of India’s oldest and largest B2B e-commerce platforms, connecting buyers and suppliers across industries. The platform serves SMEs, large enterprises, and individual entrepreneurs, providing a seamless and secure business environment. TradeIndia integrates businesses into global value chains, helping them expand their reach and conduct trade efficiently.
- Key Benefits of Selling on TradeIndia
- 360° digital marketing solutions. The only marketplace offering comprehensive digital marketing to MSMEs.
- Global business network. TradeIndia connects businesses worldwide, fostering international trade.
- TradeIndia Membership PlansTradeIndia offers various membership plans tailored to different business needs. Sellers can select the most suitable plan to maximise visibility and boost sales. Here are their latest packages as of February 2025:
- TI Super Bonanza Seller Package - ₹13,34,449
- TI Super Premium Seller Package - ₹7,52,715
- TI Super Seller Package - ₹5,47,161
- TI Premium Seller Package - ₹1,81,653
- SME Biz Connect Package - ₹38,467
Stay up to date with the TradeIndia Special Promo by visiting their website.
eWorldTrade
eWorldTrade is a global B2B platform with over 10 years of experience in digital branding and web development, serving 70,00,000+ registered users. With a strong presence, especially in China, eWorldTrade is one example of b2b e-commerce that ensures authentic and transparent transactions while helping businesses expand their reach.
- Is selling on eWorldTrade worth it?
- Advanced Trading Features. eWorldTrade offers secure transactions, product optimisation, and data-driven insights for better business decisions.
- Optimised Product Exposure. This B2B e-commerce uses targeted marketing and premium listings to increase visibility and attract potential buyers.
- Comprehensive Digital Solutions. They provide digital branding, reputation management, and advertising tools to enhance business growth.
- eWorldTrade Premium Membership Plans
- eLITE Member - $549 per year
- Gold Member - $2,299 per year
- Platinum Member - $3,499 per year
- Platinum+ Member - $5,499 per year
- Exclusive Member - $11,999 per year
To explore their premium membership plans, visit eWorldTrade Premium Services.
udaan
Founded in 2016, udaan is India’s largest eB2B platform, holding around 70% market share in the country. It connects retailers, wholesalers, manufacturers, and brands across various sectors, including FMCG, staples, fruits & vegetables, and pharma. With a nationwide supply chain network, advanced logistics solutions, and tech-driven operations, udaan simplifies B2B trade.
- Is selling on udaan worth it?
- Extensive product range. udaan offers 5 lakh+ top-quality products from verified suppliers.
- Massive retailer network. The platform serves 30 lakh+ retailers across India.
- Trusted by sellers. udaan works with 25,000+ top suppliers nationwide.
- Financial support. Through udaanCapital, the platform also provides financial services to help businesses manage their working capital needs.
- udaan Pricing OverviewUdaan charges sellers a commission fee ranging from 0.5% to 2% per sale, based on the transaction value and timing. Additional fees include account maintenance fees, listing fees, and withdrawal fees to support platform operations and seller services. For detailed pricing, sellers can contact Udaan directly.
ExportersIndia
Launched in 1997 and managed by Weblink.In Pvt Ltd., ExportersIndia is a premier B2B e-commerce marketplace that connects manufacturers, wholesale suppliers, exporters, importers, and service providers with buyers worldwide. Designed for businesses seeking global exposure and 24/7 market presence, the platform enables seamless product promotion, lead generation, and trade opportunities.
Parian Marble And Granite is a prime example of a company that benefitted from ExportersIndia. Mr. Pravesh Goyal founded the company and found the platform to be very helpful in connecting with business-to-business (B2B) clients. He praised ExportersIndia for its intuitive interface and responsive customer support, stating, "The portal delivered the largest part of the needed puzzle pieces. The support team was always kind, quick to resolve issues, and overall outstanding."
- Is selling on ExportersIndia worth it?
- Extensive reach. ExportersIndia provides international visibility, helping businesses of all sizes connect with buyers across different industries and regions.
- Instant buyer-seller interaction. ExportersIndia enables real-time business inquiries, allowing sellers to send instant quotes, view buyer details, and close deals efficiently.
- Cost-effective e-commerce solutions. Businesses can access affordable services like Internet marketing, social media marketing, and pay-per-click marketing.
- Exclusive trade show updates. Get information on past and upcoming trade events and have opportunities to network, showcase products, and expand your business connections.
- ExportersIndia Pricing Plan● Free registration. Businesses can sign up at no cost and start listing their products instantly.
● Paid membership plan. Unlock premium features such as higher visibility, priority listings, access to buyer contact details, and product promotion.
○ Platinum - $265 per year
○ Platinum - $440 per year
○ Star - $875 per year
○ Global - $1600 per year
To stay updated with their membership plan, visit ExportersIndia Pricing.
Moglix
Founded in 2015 by Rahul Garg, Moglix is one of India’s largest B2B e-commerce platforms for industrial tools, machinery, and business supplies. Headquartered in Noida, India, Moglix serves SMEs, large enterprises, and manufacturers by simplifying industrial procurement with technology-driven solutions.
- Key Benefits of Selling on Moglix
- Trusted by 150,000+ Businesses. SMEs and enterprises across India rely on Moglix for their industrial supply needs, ensuring consistent quality and availability.
- Fast & hassle-free delivery. Covering 25,000+ PIN codes nationwide, Moglix ensures quick order fulfilment and minimises procurement delays with an efficient supply chain.
- Highly rated service. With a 4.2/5 Trustpilot rating, Moglix is recognised for its excellent customer experience, reliable deliveries, and quality assurance.
- 24/7 customer support. With AI-driven chatbots and a dedicated support team, Moglix provides round-the-clock assistance for all procurement needs.
- Understanding the Moglix Pricing ModelMoglix operates on a transaction-based model, earning revenue through commissions, service fees, and value-added solutions like bulk discounts, vendor financing, and supply chain optimisation. As a leading B2B procurement platform, it connects manufacturers, suppliers, and businesses, ensuring a transparent and efficient buying and selling experience. For detailed pricing, contact the Moglix team here.
Finding the Right B2B Platforms for Your Business
Not all B2B platforms are created equal. Some promise vast networks but lack reliability, while others have hidden fees that eat into your profits. So, let’s break down the most important factors to consider when looking for a B2B e-commerce platform for your business.
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- Industry relevance. Some platforms focus on specific industries like FMCG, pharma, or manufacturing, while others cover a wider range. Choose one that matches your business.
- Buyer and supplier networks. A larger network means more chances to find reliable suppliers or serious buyers. Look for platforms with verified businesses to ensure trustworthy deals.
- Costs and fees. Some marketplaces charge commissions, listing fees, or subscription costs. Make sure you understand these charges so they don’t cut into your profits.
- Payment and financing. Some marketplaces offer credit, flexible payments, or financing options to help businesses manage cash flow. Choose one that makes payments easy and secure.
- Ease of use. A simple, user-friendly platform with good search filters, tracking tools, and order management features can help you save time and stay organised.
- Trust and security. Make sure the platform has a good reputation, secure transactions, and policies to protect buyers and sellers from fraud.
Once you’ve found the right buyers and suppliers, ensuring quick and secure delivery is the next challenge. Consider Borzo, a reliable citywide courier provider in India. With same-day and cost-effective B2B logistic solutions, Borzo helps businesses fulfill orders seamlessly. If you need help launching your business, get in touch with our team.
B2B Portals in India FAQ
Which is the largest online B2B marketplace in India?
IndiaMART is the largest B2B marketplace in India, linking 8.2 million suppliers with nearly 206 million buyers across the country. This platform helps businesses find new products, reach a wider audience, and simplify their sourcing process. With such an extensive network, it plays a crucial role in supporting the growth of small and medium-sized enterprises (SMEs) in India.
Can I create multiple stores with different designs on a single platform?
It depends on the platform. For example, Amazon Business allows you to manage multiple stores under one account and customise the design for each. However, other platforms may restrict you to a single store per account. In such cases, you might need separate accounts or opt for advanced plans that offer more flexibility to create and manage multiple stores.
Can small businesses use B2B marketplaces?
Yes, small businesses can absolutely use B2B marketplaces! Platforms like Udaan and Amazon Business are designed with small and medium enterprises (SMEs) in mind, offering them an opportunity to grow, access a broader market, and sell their products more easily.
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