5 Post-Pandemic Logistics Challenges Every Malaysian Business Should Know in 2022
Implementing logistics technology to improve your customers satisfaction in 2022
Businesses are facing a new and challenging year that presupposes a safe return to the offices and the reopening of physical stores. Although these may once again generate a change in people’s consumption habits, the business’s resilience and their partnership with logistics services must still be a priority for them since e-commerce will continue to be one of the preferred buying methods from consumers.
Before this development comes, many business logistics will surely face some challenges. In this article, we will look at what would be the situations that businesses that work with the LMD (last mile delivery) sector may encounter during 2022 and the years to come.
1. The growth of Multi-shipments
Although the request for multiple orders was already common in online stores, after the pandemic, stores with subpar logistics services had to improve their delivery systems to facilitate multiple shipments in short periods of time.
Given this scenario, goods delivery logistics technology has played a fundamental role. Through these types of tools, such as intelligent algorithms, it is possible to determine the number and types of vehicles required for a multi-delivery service and make improvements in the route; resulting in faster delivery times and cost savings of up to 50% compared to traditional logistics services.
2. Setting Customer experience as a priority, not an option
Given the growing demand for last mile services, it is common to hear about poor customer service issues. For this reason, it is important to take into account various business logistics factors that will determine how to make the best shipment, and avoid specific situations that would negatively affect business, all based on the consumer’s experience.
Thus, customer experience best practices such as the personalization of deliveries through package wrappers, personalized text messages, short calls or details provided by delivery companies when making a delivery have become viable options when making shipments for both logistics services and companies that provide the product.
As customers demand faster delivery, express delivery logistics such as same-day delivery are becoming increasingly favourable for customers, which is the main service category that Borzo logistics offers.
3. Improving Reverse logistics services
Let’s not forget reverse logistics. One of the main reasons potential customers don’t shop online is the returns process, especially for ecom logistics. According to a study by the International Journal of Synergy in Engineering and Technology, 31.8% of Malaysians have mentioned that return policy is an important factor that motivates them to make an online purchase.
Hence, it is essential to define a customer return policy to simplify the claim process for both parts, the logistics services and the business that offers the product.
Making the reverse logistics process easy for the customer increases the return rate of the client dramatically and even secures the next purchase granting the customers a peaceful state of mind.
4. Find the best LMD product for your customers
One of the main aspects to make shipments in any company is to determine which product suits their business logistics necessities better.
To know this, it is important that the company understand their target needs and the demand trend of their product. Is it urgent? Could it wait until the end of the day or the next day? Having a clear path of demographic data will not only save you money but also improve the customer experience.
With these customer insights, companies can determine the type of vehicle they require, the possible routes for them to make, and finally, the type of product they require from their LMD partner to provide them with the best logistics services.
5. New technologies in favour of express delivery and sustainability
With the exponential development of messaging services and the urge to find better eco-friendly delivery practices, businesses must take advantage of technology and consider it a big part of their strategy.
The algorithms of the last mile service will allow the hyper-personalization of shipments in 2022, the specific programming of delivery hours, delivery mailboxes, the pick-up service in branches, and even the preparation of packages so that people pick them up at convenience stores. Flexibility is key to optimising the operation of any business and keep looking for eco-friendly logistics practices.
These logistic delivery technology advancements would increase the ROI for both the delivery service provider, the client, and the end users— who benefit the most from faster and more efficient delivery.